WBW #31 Boxed Wines!?
Roger of the Box Wines blog just announced the theme for the next Wine Blogging Wednesday and it’s “box wines and wines in non-traditional packaging”. At first I was thinking “Oh my God, you have got to be kidding. Who wants to taste that!”, but I’m coming around. It certainly provides a challenge. It’s relevant to a large portion of the wine drinking population, who spend less than $5 on a bottle of wine. This proportion of wine sales is particularly relevant here in France where wine has historically been considered an everyday commodity rather than a luxury item. For example Frederic’s cousin sells wine to end-consumers in “cubies”, which would satisfy Roger’s packaging criteria. I could pick up one of these cubies for WBW #31 except that they contain 30L(!) of wine.
For this WBW event I think I am at an advantage. Wine is sold in many different forms in France. I think I’m going to have fun doing my research. These WBW event sure expand my wine drinking horizons.
Thanks Roger!
February 14th, 2007 at 12:22 am
Wow, 30L is a lot of wine! I’m glad you find this month a challenge - the biggest growth category in the box wine market in the U.S. seems to be upscale 3L boxes that sell from $5 to $7 per bottle equivalent, but would cost $10+ if packaged in 750ml bottles. I hope you can find something interesting in your market.
A few months ago in Venice I found the ultimate in cheap packaging - a shop that displayed big stainless steel vats of wine and filled 1.5 liter bottles (recycled, of course) for a few euros - a fraction of the cost of a glass of wine in an average restaurant. The price was great, but the wine was, well, not so great!
February 14th, 2007 at 9:36 pm
Sure we have good (or not so bad) french wines in Bag-in-Box ou Cubies. Try the Vignobles Fompérier’s (Cellier des Gourmets) in La Gaffelière near the railway.
February 15th, 2007 at 11:26 am
Thanks for the tip Baraou!
February 17th, 2007 at 11:26 am
De nada señorita, oops señora, perdone Frédéric.
February 17th, 2007 at 6:43 pm
Ca ira pour cette fois ci !