Consumer preferences for lower alcohol wines
I came across this Decanter article today. Apparently British wine consumers are starting to balk at the >14% alcohol wines that are becoming so common these days. According to the Marks and Spencers wine techologist ‘High alcohol wines have had their day. We will be trying to source more wines at 12% alcohol, rather than 14% in the future.’
Yeahh!! As someone who is somewhat sensitive to alcohol levels in wines I applaud this movement. Average alcohol levels in red wine produced in California was 14.8%. That’s enormous. In the U.S. 14% alcohol is a major cutoff above which an alcoholic product is taxed at a significantly higher level. How ironic that the average for California is above this cutoff. It’s very hard, if not impossible to make a balanced wine at these alcohol levels. More often they come across as hot, bitter or just plain alcoholic.
Unfortunately the increase in a alcohol levels in wine doesn’t merely reflect a change in consumer taste and stylistic decisions by winemakers. It’s a reflection of the climate change that is occurring in grape growing areas around the world. It’s not just in Californian wines, or in wines made by certain micro-oxidation loving consultants, or in wines made to please a certain lawyer turned wine-critic, that we find increased alcohol levels. Even in more traditional Bordeaux wines the average alcohol levels have crept up from an average of 12.5% to 13%.
I appreciate Marks & Spencer’s decision from a consumer perspective, but I question it’s realism from a grape growers’ perspective.
February 12th, 2007 at 4:59 am
“or in wines made to please a certain lawyer turned wine-critic”…funny!
Great article. Personally I hate wines that posses more then 14% in alcohol. The balance is just not there.
Martin Gauthier
February 12th, 2007 at 4:43 pm
Alcohol is not the problem, it’s a question of balance and moderate drinking.
February 12th, 2007 at 4:59 pm
Sure, except that few wines have enough material to balance out 14 or 15% alcohol. On the other hand I have had wines with only 13% alcohol that seemed hot and totally out of balance. I agree that the perception of alcohol in a wine is not strictly related to it’s concentration per volume.
February 12th, 2007 at 7:22 pm
One glass or two glasses, that is the question ! Above the 14 % alcohol limit, one glass is better. I’m just talking about natural alcohol’s level… of course.
February 18th, 2007 at 8:34 pm
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